ChocXO is a better for you chocolate company. Based in Irvine, California. ChocXO is a maker of fine single origin chocolate that has made a name for itself as a standout provider of quality chocolates, truffles, and coffee.
Collaborated with the lead designer along with the marketing team to execute a defined branding system that goes across its wholesale products, packaging and other promotional materials.
As part of the digital web team at Designory, I was assigned to work on the web page layout for the Nissan Sentra NISMO. I collaborated with creative directors and a copywriter for the overall art direction.
Agency - The Designory, Long Beach Client - Nissan USA Creative Director - Candy Ho, Meg Crabtree Art Director - Jeff Wong Copywriter - Moris Machuca Software - Adobe Photoshop CC, Adobe Experience Manager
As part of the digital web team at Designory, I was assigned to work on the web page layout for the 2018 Altima. I collaborated with creative directors and a copywriter for the overall art direction.
Agency - The Designory, Long Beach Client - Nissan USA, Nissan Global Creative Directors - Candy Ho, Meg Crabtree Art Director - Jeff Wong Copywriter - Kit Smith Software - Adobe Photoshop CC, Adobe Experience Manager
The Kahala Hotel & Resort
This five star hotel is Hawaii's reigning luxury resort, set on a white sand beach just ten minutes from the world-class shopping and entertainment of Waikiki, Oahu.
This was a project where I need to redesign the branding image of a hotel. I selected this one in particular because I want to emphasize the idea that this luxury resort is set on a white sand beach and the ocean front is the main attraction.
To capture the resort's iconic tranquil oceanic view, I utilized colors from the surrounding environment. Thus, I was able to create a unified visual identity that applies across all mediums and applications.
Disclaimer: This is a project completed for a graphic design course and has no affiliation with the actual Kahala Hotel & Resort.
A new series of sticker coffee labels designed for Green Earth Coffee. The goal of the art direction for these labels is to be simple, but yet vibrant and eye-catching from afar.
Each label represents different types of roasting beans and the description is included on the backside of the label.
Doritos Spicy Nachos
A bikini metaphor concept to emphasize on the hot and spiciness flavor of the product. The challenge is to use visual only to advertise the product benefit in an unexpected way.
The Home Depot
This is an interactive print ad that requires people to participate. The cover of the toolbox can be opened and when you open it, instead of seeing tools inside, you will see a floor plan of a house compartmentalized into different rooms.
My concept for this ad is to bring out the fact that The Home Depot carries all kind of tools you need for any room in your house. The benefit of their consumers is that you have endless possibilities when it comes to building your home.